Next Event: Chiswick Flower Market, London, Sunday, 3rd March

Piccolo Seeds - Echinacea 'Starlight'


Echinacea is a wildflower native to North America's moist prairies and is highly valued as a medicinal herb by many American Indian tribes. Echinacea's daisy-like purple flowers are beautiful in the open field and useful freshly cut or dried. Dead flower stems will remain upright well into the winter, and the blackened cones may be visited by goldfinches or other birds that feed on the seeds. 'Starlight' has large daisy-like blooms of rosy to lavender pink that are borne from mid-summer to early autumn,

Each packet unfolds to reveal simple yet comprehensive instructions on sowing, growing, supporting, and harvesting, including companion planting suggestions.

  • Contains approx. 150 seeds
  • Short-lived perennial
  • Sow February-March indoors, April-June outdoors
  • Open-pollinated seed
  • GMO-free
  • Sourced from Italy
  • Plastic-free, recyclable packaging

If you need help growing from seed, you'll find my expert guide here.

As a fledgling business founded on the principles of friendliness, dependability and simplicity, we aim to deal with your order gracefully and efficiently so that you can devote your time to more important things. 

Our aim is to process your order within 24 hours of receipt and we expect it to arrive within 3-5 working days under normal circumstances.

Deliveries cost £3 for small, slim items that will slip into an envelope.

Most other deliveries cost £6 for any number of items, so don’t hold back!

Where age verification is required, a special service costing £10 is what we use to keep us all safe and sound.

Deliveries to far-flung UK locations may incur an additional charge.

Should you need to return an item, drop us a line at within 14 days of receiving your purchase, providing your name, order number and the reason for your return. We will let you know how to return your item.

Please visit our Delivery & Returns page for more information.

Brand Focus


Piccolo believes that good things come in all small packages. Founded in 2012 to offer seed varieties specially selected for pots and containers, the range now includes flowers, fruits, vegetables and herbs. The seeds are presented in sustainable paper packets that unfold to reveal detailed growing advice, and each is adorned with a stylish graphic. 

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